A Single Source of Truth for Data-Driven Marketing

Attribution and measurement of marketing success can be daunting, but its the key to proving value. In this session, we’ll help you make it a more approachable, streamlined experience from start to finish. Here’s what we’ll cover: How and where to dig into Marketo Engage and your CRM to strike gold. How to locate data you can get natively from Person Source and Acquisition Program and take i
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